Assignment:
1) Users; Beneficiaries; Stakeholders
2) Environment/Location(s)
3) Resources; References; Potential Panel of Experts; Comparative Information
These three general categories criteria assets should be identified for each problem/purpose statement.
This may require you to conduct some preliminary research/investigation into to finding more information about the organization; users; task; location; and/or environment associated with your selected problem/purpose statement source.
You do not have to provide any in-depth research, but your objective is to identify the potential assets/sources/criteria associated with your three statements. This data should assist you in identifying tangible and objective sources in "validating" and supporting the significance of your preferred "Problem." If it does not, then you will be asked to select an alternative "Problem" from your other two designated "Problems." Please NOTE, that will be critically scrutinizing what I may perceive to be “personal” projects that ONLY serve your personal preference, place of work, or “lifestyle.” REMEMBER selection of a Problem Statement is NOT about YOU, or what may be of convenience , or prior knowledge, or experience to YOU.
1. Problem:
The Warfield Theatre lacks easily accessible marketing collateral targeted towards potential private event inquiries.
Purpose Statement:
The purpose of this study to create readily available marketing information for The Warfield Theater that is compelling and informative for private events such as Corporate event meetings, promoted events, product launches.
Venue:
The Warfield Theatre,
982 market street
San Francisco, CA 94103
Users/Beneficiaries/stakeholders:
- Event Planners
- Corporate companies interested in meeting spaces
- DJ promoter events for over 2,000 people
- AEG Live
- Goldenvoice
Environment/Locations: The Warfield Theatre marketed as a private event space versus a concert venue.
Website References: Rental information for the De Young Museum:
http://deyoung.famsf.org/about/corporate-event-rental-spaces
Comparative Brochure: A page from the Science academy brochure: It is modern, interactive guide to the venue that intrigues potential renters. The Science Academy is portrayed as a alternative space for a private event.
Contact (potential Panel experts):
Larry Sykes (House Manager of 20 years)
lsykes@aeglive.com
Danielle Cronis (Sales & Marketing Director)
dcronis@aeglive.com
2. Problem Statement:
518 Valencia needs to inform the community that it has been transformed from an independent bookstore to a progressive community culture center open to the public for classes and events.
Purpose Statement:
The purpose of this study is to distribute information to the community about newly offered resources from the Cultural center, including classes offered, scheduled, event calendars, etc. focusing on the social movements in the Bay Area through a new web site.
Users/Beneficiaries/stakeholders:
- Local residents interested in becoming more involving in the community and learning more about what they can do to help
- Progressive advocates
- Social movement programs and information
Environment/Location: Mission District, though the organization is not necessarily projected at the Mission District Latino Community.
Comparative Community Websites:
518 Valencia is already receiving support and guidance from the Asian Neiborhood design: http://www.andnet.org/
http://www.sfcenter.org/
http://larazacrc.org/
http://www.arabculturalcenter.org/
Contact (Potential Panel expert):
Claude Marks
info@518valencia.org
http://518valencia.org
3. Problem Statement:
The Visitacian Valley Community development Corporation needs to inform the community on how become involved in urban planning and land use issues in their neighborhood.
Solution:
The purpose of this study is to populate information about how The Visitation Valley Community Development Corporation assists the public on land use and future urban planning that gets the community involved.
Users/Beneficiaries/stakeholders:
- Local Community
- Community Leaders
- Low income citizens
- Unemployed
- Youth interested in volunteer programs
Environment/Location: Visitation Valley in San Francisco is a lower income residential area in need of community programs and support to encourage a better lifestyle.
Comparative program: http://www.sff.org/programs/community-development
Contact (potential panal expert):
K. Gilbert
415.587.7896
kgilvert@vvcdc.org
